Post by account_disabled on Dec 20, 2023 5:18:17 GMT -5
Did all the time on that probability in the sales funnel? The sales funnel is a tool that helps increase the likelihood that the consumer will convert and purchase. A good analysis of the digital marketing strategy always aims to increase the probability of obtaining better results. An example is A/B testing , which is a way to evaluate which variables generate the best responses. In other words, A/B tests analyze which stimuli – for example, a landing page – generate a higher conversion rate. Conversion can be understood as a consumer behavior - like downloading an e-book.
The idea is to increase the frequency of these behaviors, that is, increase the Special Data probability of them happening. After generating leads , we are interested in the consumer continuing on their purchasing journey. But what makes consumers stay and continue down the sales funnel according to behavioral science? This is what you will discover below. Triple Contingency Relationship, a golden equation "Men act on the world, modifying it and are, in turn, modified by the consequences of their actions." F. Skinner. The concept of the Sales Funnel did not always exist, but the techniques to induce consumers to purchase were probably born together with the first merchant.
A historical example is that of John Watson himself, who increased purchase rates by causing emotions in potential customers. Buying and converting can be considered “target behavior” of marketing. So, the higher the frequency, the better the results. Now attention: we will delve into a slightly more technical part of behavioral science and Behaviorism. Therefore, it is necessary that you understand the phenomena related to the increase in the probability of behaviors. An important concept in Behaviorism is the Triple Contingency Relationship.
The idea is to increase the frequency of these behaviors, that is, increase the Special Data probability of them happening. After generating leads , we are interested in the consumer continuing on their purchasing journey. But what makes consumers stay and continue down the sales funnel according to behavioral science? This is what you will discover below. Triple Contingency Relationship, a golden equation "Men act on the world, modifying it and are, in turn, modified by the consequences of their actions." F. Skinner. The concept of the Sales Funnel did not always exist, but the techniques to induce consumers to purchase were probably born together with the first merchant.
A historical example is that of John Watson himself, who increased purchase rates by causing emotions in potential customers. Buying and converting can be considered “target behavior” of marketing. So, the higher the frequency, the better the results. Now attention: we will delve into a slightly more technical part of behavioral science and Behaviorism. Therefore, it is necessary that you understand the phenomena related to the increase in the probability of behaviors. An important concept in Behaviorism is the Triple Contingency Relationship.